There are plenty of implications for AI in the digital marketing world and chatbots are definitely one of the most exciting.
Chatbots offer the best of both worlds; you can automate a huge part of your customer communication process without sacrificing customer service and support. These AI-powered chat machines are about to be everywhere—and if you want to stay competitive, it’s important to wrap your head around how they work and incorporate them into your strategy.
Lead generation is a particularly important issue that all businesses should keep in mind. Without effective lead generation methods, the influx of new potential customers can start to slow and taper off, which affects cash flow and the health of your business.
Chatbots can be a fantastic way for your business to bolster its lead generation efforts, without affecting how effectively your staff work. But how exactly can chatbots help a business to generate new customers?
Having a chatbot can be really effective when it comes to engaging visitors on your website. For example, a chat window might pop up after a user has browsed for a certain amount of time, or there might be a clearly-marked chat button somewhere on the screen.
By showing a visitor that you’re able to help them right then and there, it might encourage them to start interacting with your business, hopefully leading to that person becoming a customer down the line.
Using a chatbot means service can be provided at any time, even outside of business hours. If necessary, such as for more complex queries, a member of staff can take over from the bot and provide more personal assistance.
Even if it is out of hours, a chatbot will be able to handle many simple queries on its own. Or it can collect as much information as possible, including contact information, to provide a staff member with a help ticket to follow up when they come into work for their next shift.
A constant level of service supported by a chatbot could be exactly what you need to turn a site visitor into a customer.
Clearly, chatbots are an incredible tool to take your digital marketing, and your business, to the next level. But you can’t simply invest in a chatbot, throw it on your website and expect the sales to start rolling in. Like any other marketing tactic, it’s impossible (in the immortal words of Nike) to just do it—you have to do it well.
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