How Often Should You Update or Rebuild Your Website?

How Often Should You Update or Rebuild Your Website?

When it comes to updating or redesigning  your business website, this  depends entirely on your business goals, objectives and economic considerations, rather than on some superficial time frame pulled out of thin air.

Here are some questions and answers that you might consider very relevant

Q: Why would I redesign the look and feel of my website but not rebuild it?

A: A variety of factors can make a redesign worth considering, but here are several that almost always require an update. You’ve got new branding and color standards, and you need to make sure your new look extends to your website. Your bounce rates are extremely high, meaning people visit but few convert; a well-thought-out redesign can turn this around. Or your business has grown, and plans call for new products and services; your site’s design may need to reflect that change. Last, your customers complain about your site, claiming that it looks outdated or doesn’t work well.

Q: What developments might require me to reengineer my website from scratch?

A: The most important one is if your current site doesn’t adapt to mobile device screens. Fixing this is an absolute must in today’s mobile-driven world. Another would be if your site was originally built using Flash: Apple’s iPads and iPhones don’t support Flash. That’s reason enough to rebuild, but there’s another reason: Flash can slow your site down.

Anyone in your company should be able to learn and use your content management system (CMS) to update your site. You shouldn’t have to hire a programmer to make simple changes and fixes. Along those same lines of keeping things simple: If your site takes forever to load, you need to reengineer the backend. Nobody puts up with long waits anymore.

Consider reading  5 Reasons To Redesign Your Website

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We are web designer in Lagos Nigeria, we develop web application for large and medium organisation.

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