Is Your Website an Asset or a Liability?
Before we look at answering this question, let’s assume the following definitions for assets and liabilities.
Asset: Something that puts more money into your pocket than it takes out
Liability: Something that takes more money out of your pocket than it puts in
So, where does your website fit into this?
Many small business owners see a website as a necessary liability. Like a logo or a business card, a website is seen as just one of those things you must have so you don’t look unprofessional.
But what if your website could bring you sales that far outweighed the costs of designing and maintaining a website? This, of course, is when a website becomes an asset. It’s that place where many new customers have their first interaction with your business and where you get to establish trust and credibility.
A well laid-out website that captures attention and establishes trust and credibility will almost certainly be an asset to your business. A poorly designed website will almost certainly be a liability. You only get one chance at a first impression and you must make it count. It’s that simple.
Ask yourself how much business your website brings you. Does it justify the cost of having a website?
These are just some of the questions you will need to answer if you are to turn your website from a liability into an asset.
Talk to us today to turn your website into an asset. Click here to get started